Step 1 of 3 • Smart Analysis

Which artisan dessert are you advertising?

Select the product. AI evaluates 20 false beliefs and 5 buyer personas to surface winning angles.

Step 2 of 3 • Intelligence Briefing

AI-Ranked Creative Angles

Evaluated across all buyer personas and false beliefs. Top 10 high-converting picks elevated below.

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Analyzing 100 buyer × belief combinations...

Cross-referencing sensory proof, purchase friction, and buyer psychology with Claude Sonnet 4.6

Step 2 of 5 • Manual Setup

Who is your target buyer?

Choose the Ideal Customer Profile. The hook, objections, and tone will calibrate to their exact fears.

Step 3 of 5 • Manual Setup

Which false belief blocks the purchase?

Choose the single customer objection your video ad will shatter on camera.

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Showing 20 objections

Step 3 of 3 • Creative Workspace

Review the Creative Triad

SHOW the visual proof · SAY the spoken hook · DO the physical on-camera action.

SHOW Visual Proof — What the camera displays

SAY Spoken Hook — Exact words to record

DO Creator Action — Physical on-camera demonstration

CAMPAIGN CONTEXT

THE OBJECTION TO SHATTER

TARGET BUYER

⚡ Ready to synthesize script

Claude Sonnet 4.6 will generate a high-retention 5-part direct-response video script calibrated for TikTok & Reels — with visual directions, voiceover, sound design, and captions.

Creative Workspace • Direct-Response Script Studio

Video Script & Production Brief

🎯 SELECTED ANGLE CONTEXT 🍷 Skeptical Connoisseur Internal Fear 🔥 Rank #01 • 94/100

🍫 Smooth Pistachio Cream Dip ($16.99)

Texture Grit Anxiety

"I expect gritty, pulverized pistachio bits in this dip that get stuck in my teeth."

Why it blocks sale: Texture grit anxiety comparing artisan spread to cheap pistachio paste.

🧠 AI Proof Strategy: The #1 pre-purchase objection for premium pistachio confections. A macro spoon-drag showing a mirror-smooth ribbon disproves supermarket grit in 3 seconds.

👁️ SHOW (Visual Proof)

Macro spoon-drag showing mirror-smooth ribbon texture under bright studio light.

🗣️ SAY (Spoken Hook)

"If you feel a single gritty pistachio speck on your tongue, we'll refund the entire jar."

🎬 DO (Creator Action)

Drag spoon through dip and hold it upside down to demonstrate velvety viscosity.

⚡ Step 1 of 2: Select or Polish Your Script

3 continuous voiceover options generated from the top matching archetypes. You can edit the text directly before generating the director's brief.

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10 MASTER VIRAL STRATEGY FORMULAS (50/50 AUDITED)

Battle-tested structural frameworks for physical DTC products • Click any formula to rotate and test

🏆 50/50 GUARANTEED • 10/10 ALL SEGMENTS

🏆 FORMULA 1 The Narrative Belief-Crusher Formula 50/50 Verified

🧠 Psychological Engine: Shared Cynicism, Disarming Authenticity & Involuntary Surrender

⚡ 5-Part Formula Arc (21.0s): Cynic Confession Hook → Friction Agitation → Suspicious Physical Inspection → Involuntary Micro-Surrender → Begrudging Concession CTA

🎯 Hook Power: 10/10 🔬 Physical Proof: 10/10 ⏱️ Pacing & Tension: 10/10 🌿 Anti-Ad Voice: 10/10 🔥 Conversion Pull: 10/10

Selected: Option 1 • The Myth Buster